Lane 01 · Onboard

Tell the system who you are this quarter.

Every downstream decision is conditioned on the goal, budget, and lifetime value you set here. Takes three minutes.

Brand DNA

Let us learn about your brand first.

We'll read your website and search the web for your competitors. Takes ~60 seconds. Everything is editable before you approve.

Website

Primary regions served (comma-separated)

Facebook Page ID (optional)

Instagram Account IDs (comma-separated, optional)

Known competitors, one per line (optional — Gemini discovers more via search)

First time? Let the coach fill a reasonable draft — you edit anything that doesn't fit.

Quarter A 13-week sprint. Write it as YYYY-Q1, Q2, etc. Everything in this session is scoped to these 90 days — long enough to see a real signal, short enough to change course. Quarterly goal One outcome sentence with a number and a deadline. "Grow IVF inquiries 30% in Cuttack in 90 days" beats "get more patients." If you can't measure it, you can't know if the quarter worked.

Monthly marketing budget (INR) What you'll spend on ads + tools each month (not salaries). Typical: 5–15% of monthly revenue. Round number is fine.

Average patient lifetime value (INR) Total revenue from one patient, all visits combined. IVF ≈ ₹1.5–3 L per cycle × typical cycles. Pediatric ≈ ₹500–2000 per visit × 8–15 visits over 3 years.

Target CPA (15% of LTV)

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Target CPL (CPA ÷ 10)

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Max leads/month at target CPL

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What these mean: CPA (cost per acquired patient) — capped at ~15% of LTV so you stay profitable. CPL (cost per lead) — ~10% of CPA, because roughly 1 in 10 leads becomes a patient. Max leads/month — what your budget can buy at that CPL. If the number looks small, your budget is undersized for the goal, or the LTV needs a closer look.

Existing sessions

Lane 02 · Listen · The Monday Ritual

Four tools. Four readings. Forty-five minutes.

Collect evidence from public tools in a structured form. Every box is independently savable — partial progress is fine.

Week number:

01

Google Trends

open →

Is interest in our category growing, flat, or falling in our specific district?

Terms compared (comma-separated) Region Shape of the line One-line verdict

02

Keyword Planner

open →

In absolute numbers — how many people are searching, and for what?

Keyword	Vol/mo	CPC (₹)	Comp.

03

Meta Ad Library

open →

What is every competitor paying to say right now — and what are they ignoring?

04

Patient Voice

open →

What do patients ask at night, and complain about after competitor visits?

Top questions (one per line) Recurring competitor complaints (one per line)

Lane 03 · Whitespace

Every candidate angle gets a number.

Whitespace Score = Patient Demand (D) × Competitor Gap (G). Score ≥ 15 is campaign-worthy. Score ≤ 5 is a crowded battlefield — walk away.

Opportunity Matrix

Patient Demand (D) →

Competitor Gap (G) →

Winner Score ≥ 15 6–14 ≤ 5

Lane 04 · Campaign Brief

Ten fields. One page.

If a brief does not fit on one page, the plan is not a plan — it is still an idea. Fields auto-fill from earlier lanes; edit freely.

01 Campaign name

02 Audience temperature

05 Core message

03 Hypothesis (belief + evidence)

04 Audience definition

06 Offer

07 Channel split

08 Daily budget (₹)

08 Duration (days)

09 Success metric

10 Kill criteria

Lane 05 · Dashboard

The Friday 1-pager.

Metrics integration (Meta / Google / GA4 / call-tracking) ships in Sprint 03. Below is the page shape — live feeds are stubbed.

Week of

14 Apr – 20 Apr 2026

First live campaign will populate this card.

Spend this week

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Awaiting Sprint 03 integration

Qualified leads

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Awaiting Sprint 03 integration

Current CPL

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vs. target: see Lane 01

Adapt recommendations

2× rule — surfaces ads performing 2× better (scale) or 2× worse (pause) than the mean. Requires live data.
7-day rule — no suggestion fires before 7 days of data. Requires live data.
Next hypothesis — auto-drafted from the biggest lever identified each week. Requires live data.